Wesam Logo Black.png

desertification of a tree poster

 

Concept:

Every tree we cut now is a desert of tomorrow.

A tree trunk made out of sand is to emphasize the current destruction of our forests.

 

Philosophy:

Simplicity is the highest level of complexity; Complexity is the highest level of simplicity. 

 

Execution:

The chopped trunk of a tree is entirely composed out of sands. Days of computer graphics and retouching were implemented to achieve the final metaphor while keeping the features of a chopped trunk respectfully. Moreover, The typography is formed out of sands to reflect the fragility of our decisions that once we make them, we can't take them back.

Desertification of a tree font.jpg
Wesam Logo Black.png